Post-Salone Toolkit: What You Need to Keep the Buzz Alive
Salone del Mobile may be over, but for those of us working in design and furniture, the real momentum starts now. We were lucky enough to attend this year. And after days of walking the halls, meeting with clients, and soaking in some truly bold and beautiful work, one thing was clear: Salone isn’t just a place to show up - it’s a place to launch. For brands serious about visibility and growth, what happens after the fair can be just as important as the booth itself.So how do you keep the energy going once everyone’s home? Here are a few things we’ve seen work - strategies that help turn one great week in Milan into months of meaningful engagement.
Recreate the Mood of the Booth
The best stands at Salone don’t just show products. They create a world. The lighting, textures, styling - it all builds a feeling around the brand.
Once the fair’s over, though, many brands go back to flat, white-background product shots. There’s a better way.
Story-driven visuals - like stylized interior renders - can help carry that mood forward. Think of it as recreating your booth vibe digitally, with lighting and setting that echo what people loved in person. These visuals help your collection stick in people’s minds and give potential buyers a clearer sense of how your pieces might live in their spaces.
Extend the Experience Online
Not everyone made it to Milan. And even for those who did, there’s only so much they could take in.
Digital tools like virtual showrooms, interactive product pages, and configurators give people a second (and deeper) look. They’re great for continuing conversations with buyers and partners - whether they saw you at Salone or not.
A strong digital experience can do a lot of heavy lifting. People can explore options, learn about finishes, and see pieces to scale - all from their screen.
Keep Showing Up on Social
The buzz around Salone is intense - but short. Once the flood of posts dries up, brands who haven’t planned for the “after” period risk going quiet just when people are still paying attention.
We always recommend having a few visual assets ready to go post-fair. This could be short animations, teaser videos, or mood-rich lifestyle images built specifically for Instagram, LinkedIn, or Pinterest. Behind-the-scenes content or booth highlights also work well.
The goal? Stay in the conversation. Remind people what you launched and why it matters.
Help the Press and Partners Tell Your Story
Even weeks after the fair ends, journalists, bloggers, and retail partners are still writing, sharing, and selling. Make it easy for them.
A press kit with strong visuals can make the difference between being featured or forgotten. Think high-quality lifestyle shots, clean product renders, close-ups of finishes and materials - whatever helps tell your story clearly and beautifully.
Give people the tools to share your work, and they will.
Turn Interest Into Sales
If your new collection premiered at Salone but the commercial launch is happening now, your visuals should reflect that shift.
This is where detail-oriented 3D content shines. Think about what helps sell: product dimensions, use cases, color and finish options, how it fits into different interiors.
This kind of content doesn’t just look good - it works. We’ve seen brands generate more leads and get better conversions when they support their launch with visuals designed for real decision-making.
One Week in Milan, Months of Opportunity
If you’ve invested time, money, and energy into showing at Salone, don’t let it end when the booth comes down. With the right strategy - and the right visuals - you can extend the impact of that one incredible week for months to come.
We came back from Milan energized. We’re already working with clients to turn what they launched at the fair into lasting momentum.
We would love to hear your ideas and questions. Use the form or schedule a call using the link below, we will get back to you within hours. Looking forward to hearing from you.
